For this project focused on Focus Bikes, the proposal was to develop a visual ecosystem that conveyed high performance through intense chromatic exploration. Using the duality between vibrant orange and sunny yellow, the work investigates how color saturation can accentuate the aerodynamics and industrial design lines of the product.

The technical challenge was to balance the realism of the metallic and carbon fiber surfaces with dramatic lighting, sculpting the bike’s silhouette to convey a sense of constant speed, even in a static setting.

Using Cinema 4D & Redshift, Substance Painter, and Photoshop.